Pipe17, SaaS Provider for eCommerce, Partners With Inventory Software Developer Cin7

Pipe17, a SaaS provider that lets eCommerce businesses integrate application for multichannel operations, has teamed with Cin7, a developer of cloud-based inventory management software, a press release said.

This will make Cin7 products available for all Pipe17 customers as new integration options as well as making Pipe17 software available to Cin7 customers.

This will let the companies offer a multichannel solution for eCommerce, letting business owners “unclog” their work and meet fulfillment goals better.

The release says the Pipe17 app is used to streamline businesses’ operations without any need for code or IT. Merchants will be able to integrate eCommerce platforms, marketplaces, shipping providers, ERPs, financials and more. There are built-in workflows to automate order and inventory handoffs on various channels. The report mentions a live-traffic operational view with real time notifications to fight errors.

“At Cin7, we have the privilege to support businesses as they deliver their products to consumers,” said Michelle Calkins, global vice president of partnerships at Cin7. “Businesses can now leverage both the inventory management and operational depth of our Cin7 product suite, with the flexibility and agility of Pipe17’s connectivity hub.”

Meanwhile, Mo Afshar, founder and CEO of Pipe17, said the partnership will let merchants’ customers “fast, reliable connectivity to an expanding range of ecommerce shopping carts, marketplace, 3PLs and more.”

See also: ResTech Providers Shift Focus from Consumers’ Needs to Restaurants’

PYMNTS wrote that in other B2B SaaS news, Olo has acquired Ann Arbor’s Wisely, a customer intelligence platform, for $187 million.

That suggests Olo turning from consumer-facing products into more internal tools to benefit restaurants.

This comes as much of the focus on restaurant tech remains on offering restaurants new ways to deal with the pandemic and its challenges, including online ordering tools.