7-Eleven Delivers Alcohol, Whole Pizzas Via Mobile App

7-Eleven customers can now use the 7NOW delivery app to order wine, beer or liquor anytime in participating markets, as well as hot or ready-to-bake whole pizzas on weekends. The convenience store chain is running a promotion on pizzas each Friday, Saturday and Sunday until May 17, according to an announcement.

7-Eleven Chief Operating Officer Chris Tanco said in the announcement, “Now more than ever, we need to be there for our customers. As the world adapts to new restrictions and routines, we are here to help people get what they need, whenever they need it – even if it’s just a pack of beer and a pizza, we are here to get it to you.”

The 7NOW delivery app is available in about 400 cites, providing more than 35 million U.S. households with access to more than 3,000 products they might require during the pandemic. Merchandise includes hot and fresh foods, groceries and over-the-counter medicine, among other products.

7NOW orders are delivered in approximately a half-hour, but demand may affect delivery times.

Sales of wine, beer and liquor for off-premise consumption are also seeing increases, as most bars and sit-down eateries are now closed. Alcoholic beverages were up 22 percent in the week concluding March 28, per one study cited in the announcement, which claimed that 7-Eleven “is one of the top retailers of cold beer and other canned alcoholic beverages in the U.S.”

As previously reported in March, Greg Abbott, the governor of Texas, had implemented a waiver that lets eateries deliver alcohol with food orders to help address financial challenges caused by COVID-19. Businesses with a mixed drink permit can offer beer, wine or mixed drinks for delivery if coupled with a food order. The governor had also requested that the Texas Alcoholic Beverage Commission waive stipulations to allow beverage wholesalers, manufacturers or retailers to sell back or buy back items that had not been opened, per a report in March.