Amazon Enables Sellers to Add 9 European Stores

Amazon now enables sellers to expand their business more quickly to its nine European stores.

The new European Expansion Accelerator allows sellers who already sell in at least one European store to add some or all of the others with just two clicks rather than having to navigate to several different tools to set up each store, Amazon said in a Wednesday (April 19) press release.

“European Expansion Accelerator is a solution our selling partners were missing for years; to grow and offer millions of new products to Amazon customers in multiple stores,” Amazon Vice President of Seller Services Europe Xavier Flamand said in the release. “We’re pleased to be able to now offer this two-click step to sellers in Europe so that they can expand their businesses with Amazon.”

With the European Expansion Accelerator, sellers can choose to add one, some or all of Amazon’s stores in Belgium, France, Germany, Italy, the Netherlands, Poland, Spain, Sweden and the United Kingdom, according to the press release.

The new tool shows on one page the stores in which the seller is not yet selling; applies the seller’s preferences from their main store to the new stores they add; and completes the expansion within three business days, the release said.

“Customers will benefit from new products, attractive prices and faster delivery options,” Amazon said in the release. “We will also continue to offer selling partners with the same benefits and access to important tools such as: VAT Services program (VISA), payment processing, credit card fraud protection, promotional features, reports and analytics.”

PYMNTS research found that the greater a firm’s range of product categories, the more likely it was to use more online marketplaces.

Among firms with seven or more product categories, 68% said they used more marketplaces. The same was said by 66% of firms with four to six categories, 63% of those with two to three categories and 56% of those with one product category, according to “Online Sellers: The Future is Multichannel.”

The report also found that firms with more annual revenue and that have been in business for a shorter period are more likely to be using more marketplaces.