Definitive Healthcare Expands Commercial Intelligence Tools With Populi Acquisition

Definitive Healthcare has acquired Populi, a data and analytics company that works with healthcare organizations to improve physician relationships, reduce network leakage and expand market share.

This acquisition is expected to broaden Definitive Healthcare’s suite of healthcare commercial intelligence solutions, providing new data, analytics and visualization tools customized for the provider market, the companies said in a Monday (Aug. 14) press release.

“Our acquisition strategy is to find companies that either provide a new set of proprietary data to enhance our overall offering, or provide a new capability to leverage our existing data in new use cases,” Definitive Healthcare CEO Robert Musslewhite said. “Populi checks both boxes, and we’re thrilled to have them join the Definitive Healthcare team.”

Populi will help enhance Definitive Healthcare’s Atlas Dataset with new data assets and additions to claims data, including medical and hospital records and Medicare coverage.

The firm’s products include provider intelligence, market intelligence and population intelligence that help providers assess network integrity, gain competitive insights and target consumer audiences, the release said.

The acquisition is strategic for Definitive Healthcare, as it allows the company to continue moving ahead with its plan to lead in the healthcare commercial intelligence market across the entire healthcare ecosystem, including life sciences, providers and diversified industries, per the release.

“As we looked towards the next phase of our growth, Definitive Healthcare was the perfect company for us to join forces with to bring our healthcare commercial intelligence to more organizations across the care continuum,” Bill Moschella, CEO and co-founder of Populi, said.

This news comes on the heels of several other acquisitions in the healthcare field.

For example, on Aug. 8, payments tech company InComm Payments expanded into the health benefits sector by buying health savings platform Zenda.

Days earlier, on Aug. 3, technology platform Waystar acquired HealthPay24, an enterprise patient payment platform.

In March, Fifth Third Bank expanded its health sector focus by purchasing healthcare payment and remittance firm Big Data Healthcare. Founded in 2017, Big Data Healthcare “optimizes healthcare results through intelligent data automation,” the companies said when announcing the acquisition.