BlueSnap Raises The Bar On Mobile Checkout Friction

Global payments technology firm BlueSnap said on Monday (May 16) that MasterCard’s MasterPass is now available across the firm’s Powered Buy Platform. The relationship, noted BlueSnap in its announcement, lets merchants have the “frictionless checkout experience” needed in order to reach consumers on a global basis.

In addition, said BlueSnap, the combination of MasterPass and the Powered Buy Platform means that higher payment conversions will “solve checkout abandonment.”

Through the integration between MasterPass and BlueSnap, said the firm, transactions are automatically routed to several acquiring banks across the globe, with attendant boosts in payment success rates and also the continued reduction of friction at the point of checkout.

In a statement by Ralph Dangelmaier, chief executive officer of BlueSnap, that accompanied the announcement, the executive noted: “MasterPass gives our merchants the power to offer a frictionless online checkout experience for global, mobile shoppers. We are excited to help our merchants sell all over the world with the highest payment conversions.”

Separately, Michael Cyr, group executive of U.S. market development at MasterCard, said: “We are happy to have BlueSnap on board and enabling its merchants to provide a safe and simple checkout for their customers. With MasterPass, consumers can go online, place their order and pay with just a couple of clicks. The burden of entering delivery and billing information is eliminated, further enhancing the shopping experience.”

BlueSnap has said that its Powered Buy Platform lets merchants choose deployment of checkout options, ranging from turnkey embedded checkout to API. Connections to banks come through single integration, with the addition of failover capability, which helps ensure the maximum amount of payment authorizations. ECommerce features include coupons, special offers and chargeback management. With deployment of the Powered Buy Platform, according to BlueSnap, conversions can increase by as much as 40 percent.