Wish, PrestaShop Partner To Boost eCommerce For Merchants

Wish, a global eCommerce platform, has launched a two-year partnership with eCommerce platform PrestaShop, according to a press release.

The partnership will allow the over 300,000 brands and merchants on PrestaShop to access millions of customers on Wish, the release stated. PrestaShop merchants will have free access to a direct integration module, which will connect them with Wish’s merchant dashboard to help them sync their products and orders between PrestaShop and Wish.

PrestaShop merchants will also be able to access marketing and sales support tools, according to the release. And Wish will be able to access the official “Trusted Partner” status on PrestaShop and can access a special landing page on that platform for merchants.

“Wish serves millions of consumers around the world by providing high-quality products at affordable prices and a personalized, entertaining shopping experience,” said Wish Senior Business Development Manager for Europe Alan Small in the release. “Partnering with PrestaShop will enable us to offer our consumers even more quality merchants and brands and to provide PrestaShop merchants with a global platform to transact on.”

PrestaShop Vice President of Partnerships Valerio Martelli said in the release: “As one of our Trusted Partners, we are confident that Wish will provide the support and tools for our merchants to really succeed in a global marketplace. We look forward to working together with Wish to help thousands of merchants get their products into the homes of consumers around the world.”

Wish parent ContextLogic went public in December, PYMNTS reported last year. ContextLogic is considered to be akin to the online version of a dollar store, and it went public quickly after the initial public offerings (IPOs) of big names like Airbnb and DoorDash.

However, unlike those companies, ContextLogic didn’t see a big boost in shares. The company saw prices initially at $24, which was the top of the stock’s range, but then it sank 16.4 percent.