Capital Park Holdings Forms Prestige Value Brands And Buys Joy Brands

Capital Park Holdings has formed Prestige Value Brands, and has used it to acquire Joy Hand Dish Retail Brands from Procter & Gamble, according to a release by the company.

These brands include Joy Hand Dish and Cream Suds. The newly formed company said it is going to focus on mid-market brands that bring value to customers. It also said it wants to give customers innovative solutions with its products.

Prestige Value Brands will act as Capital Park’s operating platform to acquire other mid-market brands that have a strong equity.

“This transaction represents our investment in the middle market consumer and our fundamental belief that with R&D costs continuing to decline in and around the home care cleaning market, there is a strong value proposition centered around delivering competitively priced, consumer focused innovation to the middle tier consumer,” said Capital Park Chairman and Chief Executive Officer Eric Blue. “Capital Park is pleased to welcome Prestige Value Brands to its family and looks forward to partnering with its management team to build a strong operating platform.”

Prestige Value Brands Chief Commercial Officer Beverly Grant said she believes in the company and thinks it’s going to be very successful.

“We are excited to partner with Capital Park and its experienced team of investment and operating professionals, and believe that the customers, suppliers and consumers associated with the Joy Brands will benefit from this acquisition,” Grant said. “We believe Prestige Value Brands will be well positioned to accelerate growth and augment the geographic reach of the Joy Brands by leveraging the experience, capabilities, and support of the management team and Capital Park.”

Capital Park said it looks to acquire businesses that can be purchased at a discount but also have intrinsic value, that are already managed by competent teams, have good downside protection and can help to achieve the company’s overall goals.