MasterCard Adds Priceless Japan To Global Platform

MasterCard announced yesterday (July 8) an addition to its Priceless Cities global marketing platform. The newly launched Priceless Japan site offers cardholders access to exclusive opportunities and features of regions across the country.

Rob Luton, president of MasterCard Japan, said in a company release: “Japan’s discerning consumers appreciate high quality, unique experiences. Through Priceless Japan, MasterCard is delighted to be able to provide cardholders with special access to a range of exclusive and curated experiences.”

MasterCard’s 18-year-old Priceless Cities platform, which is currently available in 112 countries and in 53 languages, enables cardholders to explore and book experiences in cities across the globe, including New York, Dubai, Sydney and Stockholm.

The program offers a digital experience, which is responsive and search-optimized across all devices, that MasterCard cardholders can use to take advantage of specially selected experiences and unique access in over 35 cities marketed in over 55 countries, the company said in a statement.

“Priceless Japan will focus on the interests of Japanese consumers as domestic travel dominates the local tourism market. Domestic tourism receipts for 2015 are estimated to be 11 times larger than receipts from foreign inbound travelers. Well-traveled Japanese consumers are seeking more and more one-of-a-kind travel experiences even when they travel domestically,” Luton added.

Japanese travelers who opt for a vacation in their home country will be presented with a variety of options through the Priceless Japan site, including shopping, travel, food, entertainment and special events. One such excursion gives MasterCard cardholders the opportunity to create a custom craft beer alongside a brewmaster from Kiuchi Brewery, which produces Hitacho Nest beer, with a chance at having their beer added to the menu at Hitachino Brewing Lab in Kanda, Tokyo.



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