Christmas In July Starts Early For Amazon Prime Members

On the first day of Prime Week, Alexa gave to me 100 exclusive deals on Amazon’s Echo, Echo Dot, Echo Show, Tap, Fire TV and compatible Fire tablets — that is, if I was on the Nice list of Prime members using Alexa voice activation to place the order.

Prime Week, a.k.a. Christmas in July, began Wednesday, July 5, with deals just for Alexa voice shoppers. To shop with Alexa, users must be members of Amazon Prime. The eCommerce giant is offering non-Prime Alexa users a special signup rate of $79 ($20 off the $99 annual membership fee) for a limited time … but only if they ask Alexa to sign up for them.

For those non-Prime, non-Alexa users celebrating Festivus for the Rest of Us in July, Amazon is offering a $10 credit for any shopping orders purchased before July 10.

The more widely celebrated Amazon Prime Day isn’t until July 11, with even more special deals rolling out to voice shoppers the evening of July 10 — two hours before the general public, Amazon said.

“We have deals on everything from smart home products to devices, chocolates and more starting today and going all the way through July 17,” said Assaf Ronen, Amazon’s vice president of voice shopping, of the news. “Prime members have asked, ‘Alexa, what are your deals?’ more than three million times since we launched Alexa deals last year, and we’re thrilled to deliver even better deals this year.”