Jeff Bezos’ Project Prometheus Seeks Billions to Reinvent Industrial Giants With AI

Project Prometheus , an artificial intelligence lab co-founded by Amazon founder Jeff Bezos and former Google executive Vikram Bajaj , is raising “tens of billions of dollars” to buy businesses disrupted by AI and then use the technology to improve their margins, the Financial Times reported Thursday (Feb. 26), citing unnamed sources.

The company did not immediately reply to PYMNTS’ request for comment.

Project Prometheus raised $6.2 billion last year in a deal that valued it at $30 billion, according to the report.

The company aims to apply AI to manufacturing and industry, while also acquiring companies that its co-founders expect to be disrupted by the technology, the report said.

Two people interviewed by the FT described Project Prometheus as a “manufacturing transformation vehicle,” per the report.

Robert Nelsen , co-founder and managing director of ARCH Venture Partners and a director at Project Prometheus, said during an event last month, according to the report: “Figuring out how to reinvent the physical world is a big challenge. [But] the pace of innovation in AI right now is truly hard to understate.”

It was reported in November that Project Prometheus launched with $6.2 billion in financing, some of it from Bezos himself, and that this marks the first time Bezos has taken an official operational role in a company since leaving Amazon.

At that time, the company had hired nearly 100 employees, including researchers recruited from OpenAI , Google DeepMind and Meta , and was part of a wave of companies working to apply AI to physical tasks like robotics or drug design.

Later in November, it was reported that Project Prometheus acquired computer agent maker General Agents , whose CEO, Sherjil Ozair , and a handful of colleagues joined the company.

Ozair founded General Agents in 2024, and the company in April released its first technology, a computer agent called Ace that performs tasks based on the user’s prompts.

General Agent’s website said the company’s mission is to “liberate humanity from digital labor.”

PYMNTS reported in November that physical AI is emerging as the next stage of robotics as advances in sensing, perception and large AI models give machines capabilities that traditional automation never supported.

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