Family Dollar to Add Redesigned Wallet and Intelligent Search to App

Family Dollar is set to launch a new mobile app in October that aims to enhance the shopping experience for its customers.

The app will feature a revamped interface and navigation, making it easier for shoppers to manage coupons via a redesigned wallet feature, explore weekly ads and find products, the discount store chain said in a Friday (Sept. 15) press release. There will also be a redesigned wallet feature.

“The launch of our new Family Dollar app is one more step in the digital transformation currently underway at Dollar Tree and Family Dollar,” Bobby Aflatooni, chief information officer at Family Dollar’s parent company, Dollar Tree, said in the release. “We are investing across the enterprise to make shopping with us even easier and more enjoyable.”

To develop its new mobile experience platform, Family Dollar partnered with digital consultancy Publicis Sapient, the release said.

Future phases of the digital transformation will include in-app eCommerce, personalization capabilities and an evolved rewards experience, per the release. The parent company also plans to introduce a mobile app for its Dollar Tree brand stores.

“We believe this new user experience will not only appeal to our customers, but to brands who want to promote their products to our … customers through Chesapeake Media Group, our retail media network,” Dollar Tree Chief Marketing Officer Emily Turner said in the release.

The launch of the new app comes as Family Dollar and Dollar Tree brand stores are increasingly seen by consumers as appealing places to make value-driven purchases.

During the retailer’s most recent earnings call Aug. 23, CEO Rick Dreiling said the company has added nearly 5 million new customers across both brands over the past year.

“Our food business is especially well positioned in the current environment, and we are seeing extremely high-volume growth across our frozen and center store food categories,” he said at the time. “There is also growing evidence that consumers are seeking value through private brands. Expanding and improving our private brand assortment will be a significant growth vehicle for us going forward.”

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