Casper And Purple’s Roadblocks, The RealReal’s Dilemma, Etsy Star Sellers

Casper and Purple are looking for alternative ways to get into bed with customers. Plus, The RealReal focuses on business improvement before continuing its retail expansion, and Etsy’s Star Seller program could discourage new sellers from joining the platform.

Data:

$50M: Amount of sales Purple has lost in Q2 and Q3 because of production delays.

$58.1M: Amount of inventory Casper had on hand at the end of Q2.

30%: Share of The RealReal’s consignment inventory from retail stores in Q2.

$36B: Approximate value of the secondhand clothing market.

87%: Portion of consumers who read online reviews before making buying decisions.