Xiaomi Shipped 23.16M Smartphones In Second Quarter

Xiaomi, the Chinese smartphone company, has reportedly started providing mobile phone shipments for Q2 2017 after halting the practice last year.

According to a report announcing the news, in a letter to employees, Xiaomi Founder and Chief Executive Lei Jun said the Chinese company shipped 23.16 million smartphones during Q2 2017. That marks a 70 percent increase from the first quarter and marks a new record for the smartphone maker.

“This achievement signifies a major inflection point in our growth — after two years of internal recalibration, Xiaomi is once again embarking on a rapid growth trajectory,” Jun wrote, according to the report. “This is a truly significant milestone for Xiaomi — to date, no other smartphone company globally had been able to resume growth after a decline in sales.”

The executive cited big investment in design, research and development for the surge in shipments. The company in China is also focused on quality control and customer satisfaction, all of which drove sales during the three-month period.

“After much internal discussions, we laid out the blueprint of our action plan and established a division solely focused on product quality,” wrote the executive. “Our goal is to win through the ‘iron-fist’ of quality!”

The executive noted in the letter that a lot of the renewed success at Xiaomi also has to do with changes in its retail sales model and its push into India, where sales jumped 328 percent in the first half of the year compared to the first half of last year.

The company now has a target to ship 100 million smartphones this year. Apple shipped 211.88 million in 2016, noted the report.

“A new chapter for Xiaomi has just begun, and so many possibilities lie ahead of us,” Jun wrote, noted the report. “Our future is as vast as the constellations and beyond.”