QuickChek, Paytronix Team On Reward Program

Digital guest experience platform Paytronix helped to implement a new digital rewards program for QuickChek, according to a press release emailed to PYMNTS.

QuickChek, which operates 160 fresh convenience markets in the northeastern U.S. region, will offer rewards through the new program, available on the QC mobile app, and allow members to earn perks with every purchase through a scan of a barcode on their mobile app during checkout, the release stated. Paytronix handled the integration of the app with the rewards program.

As customers continue to earn points, they’ll be able to level up in the ranks, the release stated. With each level, perks like birthday rewards, monthly fountain drinks, candy bars, sandwiches and coffee can be unlocked.

Eric Rush, QuickChek’s digital marketing and advertising manager, said in the release that the company is “learning a tremendous amount” about its customers.

“QuickChek Rewards is helping with our goal to understand what is meaningful to our customers in their daily lives,” he said in the release. “With the information we’re learning, we can provide members with tailored rewards that make for a better shopping experience.”

Paytronix CEO Andrew Robbins said the new rewards program and mobile capability “provides something truly useful and engaging to QuickChek’s customer base,” according to the release. “The intriguing use of a tiered base program that resets monthly is sure to drive incremental store visits.”

In addition, the release stated that there’s a new ambassador program in which QuickChek’s 5,000 employees can stay engaged.

Paytronix Head of Data Insights Lee Barnes, speaking with PYMNTS earlier this year, said the most successful rewards programs are omnichannel.

“One of the simplest ways for [quick service restaurants] to foster guests’ adoption and use of a loyalty program is to create an omnichannel ecosystem that ties loyalty to every form of guest engagement,” he said.