Amazon Launches Dedicated Page for Product Recalls and Safety Alerts

Amazon has launched a  feature designed to make it easier for customers to stay informed about product recalls and safety information for items they have purchased.

The new “Your Recalls and Product Safety Alerts” page provides customers with a dedicated location to see this information, the company said in a Tuesday (July 25) press release.

“While we always proactively notify customers about product recalls and safety alerts, customers now have a dedicated location to view these communications in one place,” Amazon said in the release.

Customers will be notified of a recall or safety alert through a personalized email and an alert banner on the top of their “Your Orders” page, according to the press release. These communications link to the customer’s personal “Your Recalls and Product Safety Alerts” page that includes more detail.

At this page, customers can get more information about recalls or safety alerts and learn about the refund or return options that are available, the release said.

“Previously, customers were forced to rely on third-party websites to learn about a product recall, and required to submit personal information to receive instructions on what to do with a recalled product,” Amazon said in the release. “With this new feature, we are able to directly reach 100% of our customers who have bought a recalled product in our store and provide clear instructions on what to do next.”

Amazon’s selling partners who opt in to Amazon’s Recalls Logistics Service can have the company not only notify customers who bought their products in Amazon’s store, but also issue refunds and manage the return logistics, according to the press release.

In an earlier effort to streamline returns, Amazon announced in December 2022 that it was offering box-free returns, allowing customers to return eligible products at its physical stores across the U.S. The program was launched at select Kohl’s stores, Whole Foods markets and UPS Store locations.

Fifty-four percent of consumers would prefer to drop off their returns at a retailer — either the store where they purchased it or a third-party retailer — rather than having to box up the item and return it via mail or a scheduled home pickup, according to Happy Returns, a PayPal company.