RelPro and Rivel Partner to Help Financial Institutions Build Clientele

RelPro and Rivel have partnered to help financial institutions build their clientele.

The new collaboration brings together RelPro’s business development and relationship management platform and Rivel’s customer perception data, the companies said in a Thursday (Jan. 5) press release.

“Beginning with Rivel’s local market opportunity and perception data and utilizing RelPro’s comprehensive insights on U.S. companies and decision-makers, banks and credit unions can target the right prospects tied to their growth strategy,” Rivel Managing Director for CXLign Banking Corey Wrinn said in the release.

PYMNTS research has found that financial institutions (FIs) and corporations of different sizes are working to modernize B2B payments and are facing varied challenges in addressing B2B payment frictions.

In fact, three-quarters of FIs say their corporate customers experience money management frictions when making B2B payments, with smaller FIs more likely to say this, according to “Meeting the Challenge of Payments Modernization: How Organizational Size Influences Innovation,” a PYMNTS and FIS collaboration.

These frictions are often related to working capital management, spend management, real-time cash flow management and real-time reporting, the report said.

In the consumer market, PYMNTS has found that these customers prefer dealing with one FI in order to simplify account management.

More than half of consumers are interested in bundled banking accounts because those solutions are easier and more convenient to use, make it easier to manage and track spending, and are delivered by an institution they trust, according to “Bundled Banking Products,” a PYMNTS and Amount collaboration.

Rivel helps FIs identify opportunities in their area by providing data about the needs of potential customers. This data covers consumers’ experiences and pain points with financial institutions — covering more than 90 perception metrics — and is based on the 280,000 interviews that Rivel conducts each year, according to the press release.

RelPro’s platform helps financial services professionals find qualified prospects by offering information about companies and decision-makers that is gathered from 17 sources and delivered via a single user experience, the release said.

“In partnership with Rivel, we can enable our mutual clients to gain efficiencies in their commercial business growth and retention strategies to meet the needs of their prospects and clients,” RelPro CEO and Founder Martin Wise said in the release.

For all PYMNTS B2B coverage, subscribe to the daily B2B Newsletter.