Robinhood Tackles Prediction Market Expansion With NFL Bets

Robinhood is expanding its fast-growing prediction market offering with a new pro football-centered feature.

The trading platform is giving users the ability to trade preset combos for individual NFL games, “giving them another way to turn their nuanced sports knowledge into an investing opportunity,” Robinhood said in a Tuesday (Dec. 16) announcement.

“These will be a combination of the outcomes, totals and spreads within a single game,” the announcement said. “Like any event contract, these combos will pay $1, but only if each of the outcomes in the contract resolves correctly.”

Early in 2026, Robinhood plans to add support for custom combos, letting customers combine up to 10 outcomes into one new contract across NFL games, according to the announcement.

These will have “a structural look or feel as a parlay,” said JB Mackenzie, vice president and general manager of futures and international at Robinhood, per a Tuesday CNBC report, adding that the company will look into parlaying non-sporting events as well.

“Over time, the question is going to be, ‘Is there interest to pair assets from different classes together?’” Mackenzie said, according to the report, pointing to the example of “something that’s associated with climate and an election.”

Robinhood said last month that its prediction markets offering is its fastest-growing business and could become one of the largest asset classes.

Since debuting prediction markets on its platform during the 2024 presidential election, Robinhood has doubled its volume of contracts each quarter.

The company’s third-quarter earnings results showed users trading 2.3 billion event contracts during that period. In October alone, the total number of contracts traded came to 2.5 billion.

“I think it’s really exciting to see where this can go,” Robinhood Chairman and CEO Vlad Tenev said Nov. 5. “I mean, we love being early to this new asset class, and some people are saying this could be one of the largest asset classes because you can price risk in pretty much anything.”

PYMNTS wrote about the prediction market boom in October.

“At its best, the embrace of events-based contracts could represent a new asset-class: event outcomes traded with derivatives-grade infrastructure transparency and liquidity,” the report said. “At its worst, it could serve as a potential regulatory arbitrage path around state gaming laws, one with thin consumer protections and opaque payout mechanics.”