US Bank and Rollick Bring Digital Transformation to RV and Boat Sales

U.S. Bank and customer engagement technology provider Rollick have partnered and launched a marketplace for recreational vehicles (RVs) and boats.

The new U.S. Bank RV and Boat Marketplace offers customers a new buying experience for these vehicles on the bank’s website, the financial institution said in a Tuesday (July 11) press release. It will soon be available on the bank’s mobile app too.

“Digital adoption has doubled in the last decade, and we know that consumers now have access to an incredible amount of information and research before making a purchase,” U.S. Bank Executive Vice President of Dealer Services John Hyatt said in the release. “This has changed the way consumers shop for just about everything.”

The new U.S. Bank RV and Boat Marketplace will offer a streamlined buying experience, including the ability to search dealer inventories and apply for financing at participating dealers across the country, according to the press release.

The partnership between U.S. Bank and Rollick also gives RV and boat dealers and original equipment manufacturers (OEMs) access to a larger customer base, the release said.

Jason Nierman, co-founder and chief revenue officer for Rollick, said in the release: “Our collaborative DNA, technology skillset and unique customer acquisition channels enable success across multiple dimensions for U.S. Bank.”

RV’ing is an attractive option for vacationers in a year dogged by inflation and fears of a full-blown recession, Outdoorsy Co-founder and Chief Marketing Officer Jennifer Young told PYMNTS in an interview posted in April.

Outdoorsy, an online RV marketplace offering rentals, has found that RV’ing provides an alternative to the inflated prices of flights, hotels and restaurants.

In June, U.S. Bank launched a card, expense and travel management solution designed for middle-market companies. The new solution is designed to meet the needs and opportunities of companies with annual revenue of $10 million to $150 million.

“Emerging middle-market businesses have similar needs and opportunities as their larger competitors, but the traditional, complex corporate card and expense solutions weren’t designed for them,” U.S. Bank Head of Middle Market Bankcard Product Dan Skaggs said at the time. “That’s why we created a solution tailored for emerging middle-market companies that is easy to implement and includes features many large firms benefit from today.”