Rox Secures $1.2 Billion Valuation as AI Sales Agents Scale

Rox, a startup developing artificial intelligence (AI) agents for sales functions, closed a funding round late last year that valued it at $1.2 billion, TechCrunch reported Thursday (March 12), citing unnamed sources.

At the time of the fundraise, Rox was expected to have annual recurring revenue of $8 million at the end of 2025, according to the report.

Rox AI did not immediately reply to PYMNTS’ request for comment.

The company’s platform helps users launch automated outreach campaigns; conducts research, prospecting and sales enrichment; provides opportunity management and reporting; offers full meeting assistance; acts as an AI copilot; and recommend actions, according to the Rox website.

Rox launched in November 2024 with $50 million in funding raised in seed and Series A rounds while in stealth, according to a Bloomberg report to which the company provides a link on its website.

The company’s investors in those rounds included Sequoia Capital and General Catalyst, according to the report.

Sequoia Capital announced in a November 2024 blog post that it led Rox’s seed round and joined its Series A round “to bring the power of AI agents to enterprise sales teams.”

The company said in its post that Rox provides a solution for account executives at leading companies who still manually gather intelligence, track customer signals and manage workflows across disconnected systems.

“Rather than replacing existing systems, Rox seamlessly integrates with platforms such as Salesforce, Zendesk and ERPs to transform company data into an intelligent agent swarm that autonomously monitors, engages and manages customer relationships,” Sequoia said in the November 2024 post.

Rox announced in September that it had made its product generally available and that the company was “entering the scale phase.”

In November, the company said it partnered with Microsoft to bring its Revenue Agents to Microsoft Copilot.

“Since launching from stealth last year, we have had the opportunity to serve [more than 5,000] organizations across the globe across different sectors,” Rox said in that announcement. “These include leading financial institutions, energy, healthcare, manufacturing, semiconductors and sovereign AI stacks. Working with end users (account managers, account executives) in these companies, it is abundantly clear that having Rox agents available via Microsoft Copilot would significantly boost their productivity.”