Fabletics Implements Salesfloor’s Customer Engagement Platform to Enable Connected Conversations

Fabletics now enables its customers to communicate with store associates via email, text and video chat.

The activewear brand has implemented Salesfloor’s customer engagement platform to enable these connected conversations, Salesfloor said in a Thursday (May 11) press release.

“Our commitment to empowering retailers with a comprehensive unified commerce strategy is key to our clients’ success,” Salesfloor CEO Oscar Sachs said in the release. “We look forward to supporting Fabletics to achieve success in both online and offline sales, with more conversations and recommendations leading to more sales and loyalty.”

PYMNTS research has found that retailers say that a balance between in-store and digital shopping tools has a direct impact on customer loyalty.

Most retailers say that consumers are likely to shop elsewhere if they cannot use in-store digital features like mobile apps, barcode and QR code scanner apps, digital rewards and coupons, alternative payment methods and self-service kiosks, according to “Big Retail’s Innovation Mandate: Convenience and Personalization,” a PYMNTS and ACI Worldwide collaboration.

With the Salesfloor virtual shopping and clienteling solution, Fabletics store associates will be able to “meet customers where and when they want to shop” and use all channels to deliver sizing, style advice and stock availability, according to the press release.

The activewear brand joins Saks Fifth Avenue, Holt Renfrew, Bloomingdale’s, Ben Bridge Jeweler, Chico’s and other brands in deploying the Salesfloor solution, per the release.

“The partnership with Salesfloor will further enhance Fabletics’ dedication to personalized recommendations and high-touch service, which has positioned them as a top retailer for athletic wear since 2013,” Salesfloor said in the release.

Alongside its flagship direct-to-consumer (D2C) website and membership program, Fabletics now has 95 physical retail stores in the United States, Canada and most of Europe, according to the press release.

With this omnichannel offering, the retailer is more focused than ever on delivering a holistic consumer experience — regardless of where and how a purchase occurs, Fabletics Senior Vice President and Head of Retail Ron Harries told PYMNTS in an interview posted Feb. 23.

Fabletics’ OmniSuite point-of-sale (POS) system is configured so that the shopping and checkout experience is in many ways identical online and in-store, Harries said at the time.

“It needs to be friction-free, which we’ve done a really nice job of,” Harries said. “Everything you can do online you can do in-store. We know their purchase history, return history, the colors they like, the sizes they like — all that information we have at our fingertips.”

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