Samsung Wallet to Launch in 11 New EMEA Markets

Samsung Electronics will launch its Samsung Wallet in 11 new markets in Europe, the Middle East and Africa (EMEA) before the end of the year, the company announced in a Friday (Oct. 14) press release. The digital wallet will also become available in Kazakhstan and Vietnam.

The EMEA countries set to be included in the expansion of the service are Bahrain, Denmark, Finland, Kuwait, Norway, Oman, Qatar, South Africa, Sweden, Switzerland and the UAE.

“Samsung Wallet takes everyday convenience to the next level and we have worked closely with our trusted partners and developers to enrich our Wallet experience,” Jeanie Han, EVP and head of Digital Life Team at Mobile eXperience Business, Samsung Electronics, said in the press release.

“We are focused on bringing the platform to as many markets as possible, as soon as possible, so more Samsung Galaxy users have the opportunity to reap the benefits of the digital wallet.”

Per the release, the Samsung Wallet is covered by Samsung’s security platform, Samsung Knox, which uses fingerprint recognition and encryption to protect user data.

Earlier this year, Samsung’s competitor in the digital wallet space, Google, also announced an expansion into new countries.

Read on: Google Wallet Expands to Six New Markets: Azerbaijan, Iceland, Moldova, Qatar, Serbia and South Africa

In this competitive market, wallet providers have been enhancing their products’ functionality and adding new features. For example, Google Pay users can store and use digital identity cards, health passes, hotel keys, event tickets and even a digital copy of their COVID-19 vaccination card and test records on their mobile wallets.

See also: Can Google Wallet Hold Its Own in Competitive, Highly Regulated ID Authentication Landscape?

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