SeatGeek Lets Ticket Buyers Find Events With Conversational AI

Ticketing platform SeatGeek has added a conversational AI search feature to its marketplace.

Ask SeatGeek, announced Wednesday (Aug. 26), lets fans describe what they’re looking for — the company used “popular outdoor concerts this week for under $100” as an example — and receive a detailed and tailored answer.

“We’ve spent 17 years organizing the details that matter when someone chooses a ticket—from price and location to sightlines and seat perks,” said Jack Groetzinger, co-founder and CEO of SeatGeek. “Ask SeatGeek gives fans a simpler way to use that information: ask a question in their own words and get an answer they can act on.”

The release notes that this launch builds on SeatGeek’s previous artificial intelligence (AI) efforts. In March, the company became the first ticketing platform to bring both official primary tickets and resale inventory into a single ChatGPT experience. The company has since extended that same intelligence to Google’s agentic AI search experience and to Spotify.

“Ask SeatGeek now brings that intelligence layer directly into SeatGeek’s marketplace, putting nearly two decades of verified, seat-level data to work answering fans’ questions inside the platform,” the news release added.

Earlier this month, SeatGeek announced that sports and entertainment organizations that partner with it can now access Priority Commerce’s payment capabilities.

As covered here, those organizations can access Priority Commerce’s support for Level III transaction data, which will let them lower payment processing costs by accessing reduced interchange rates on eligible commercial card transactions.

SeatGeek has been examining a larger theory about where live entertainment is heading: a venue experience designed around identity, payments and real-time personalization, Brannon Desseyn, the company’s product manager, said in an interview with PYMNTS in May.

“The payments piece of this is a recent addition,” Desseyn said. “Given the advancements in card issuing technology and the things that Apple and Google have been doing on the wallet front, it made it very easy for us to make progress here in a very quick amount of time.”

At the time, the company had been testing a pilot program with Cleveland Cavaliers fans during the NBA playoffs. SeatGeek sent select fans a push notification welcoming them to the game, plus a $10 concession credit redeemable via Apple Wallet or Google Wallet within seconds.

“The pilot’s emphasis on reducing friction reflects a larger transformation underway in sports and entertainment venues,” PYMNTS wrote. “Teams and arena operators see themselves not simply as hosts for a three-hour event, but as curators of premium, all-day experiences that blend hospitality, commerce and entertainment.”