Olo, SessionM Partner On QSR Loyalty Offers

SessionM, a customer loyalty and engagement platform, has teamed up with food ordering platform Olo for new loyalty and discount offers within Olo, according to a release .

Customers who order from quick-service restaurants (QSRs) will now have streamlined access to offers, and the initiative will be powered by SessionM’s data and loyalty management capabilities.

“By nature, digital ordering is all about on-demand convenience and bringing hospitality to digital experiences,” said Olo VP of Marketing Jackie Berg. “Working with SessionM has enabled Olo to extend personalization to customers’ offers, making them available, verifiable and applicable to a transaction in real time.”

The service will provide closed-loop, unique offers for customers, and restaurants that use Olo can access SessionM’s analysis tools to find out the best way to deliver campaigns, in real time.

“Restaurants today are dealing with thin margins and a competitive food delivery space. From this perspective, making offers more readily available and easy to apply may seem counterintuitive. From the customer side, however, it’s this type of value-add that leads to positive experiences and encourages them to return,” said SessionM Chief Product Officer Mark Herrmann. “Olo is behind the delivery programs for some of the most well-known and loved restaurants — we’re glad to be collaborating with them to help make these customer relationships even stronger.”

Olo also recently teamed up with Waitr to integrate Olo rails into its restaurant partners, allowing for a streamlined process and greater efficiency.

Customers who place orders through Waitr or Bite Squad will now have their requests go directly into a restaurant’s point-of-sale (POS) system, which will speed up the process and give Waitr access to new restaurant brands.

“We are continuously looking for opportunities to enhance and improve the order fulfillment experience for our restaurant partners,” said Chris Meaux, founder and CEO of Waitr. “Teaming up with Olo allows us to increase operational efficiencies for these brands by streamlining orders and simplifying the delivery fulfillment experience, allowing for more efficiently timed and accurate orders. This direct connection into our partners’ order stream is delivering on our commitment to be the most valued partner for restaurants.”