Shift4 and Give Lively Team to Improve Digital Donations for Nonprofits

Payments technology company Shift4 has launched a partnership with nonprofit fundraising platform Give Lively.

The collaboration, announced Saturday (Sept. 23), is designed to help nonprofits in the U.S. avoid “cumbersome and expensive” funding platforms.

The companies say the partnership will see Give Lively add Shift4 as a payment processor in 2024, allowing for lower fees and secure transactions, as well as expanded donation processing capabilities that include stocks and cryptocurrencies.

“At Give Lively, we believe that nonprofits shouldn’t sacrifice their means to satisfy their missions, and that giving should be intuitive and joyful for donors,” David DeParolesa, CEO of Give Lively, said in a news release.

“This exciting partnership with Shift4 is a huge win for both donors and nonprofits. It will bring lower costs and more giving options to donors, as well as new tools that simplify giving for our 8,600 — and growing! — member nonprofits, allowing everyone to spend less time navigating complexities and more time making a difference.”

“As we’ve experienced in the payments industry for some time, donation methods are changing rapidly,” added Jared Isaacman, Founder & CEO of Shift4. “Nonprofits, like many other businesses, want the ability to accommodate their donors’ preferences. We believe that if you make it easy and affordable for nonprofits to adopt these modern donation methods, they will grow faster. That’s what this partnership with Give Lively is all about.”

The partnership is happening during a sea change in the nonprofit ecosystem, as PYMNTS wrote last year, one driven by new online payment tools and digital platform solutions.

“As payments evolve, so too does giving,” that report said. “The American Red Cross started accepting bitcoin in 2014. UNICEF maintains a crypto fund, and organizations as disparate as the Rainforest Foundation, the Electronic Frontier Foundation and Save The Children all now accept cryptocurrency as ways for donors to support their mission.”

Earlier this year, Shift4 and OpenTable announced they were integrating their data for restaurant operators. That partnership lets restaurants combine diner booking data from OpenTable’s restaurant technology with spending data captured by Shift4’s SkyTab point-of-sale system.

“Our collaboration with OpenTable provides restaurateurs an easy way to improve their top and bottom lines while learning more about their customers so that they can enhance the dining experience,” Shift4 Chief Technology Officer Mike Russo said in a news release.

The companies say the data from their technologies can be combined to give restaurant operators a more holistic view of their business and identify opportunities to increase revenues and lower their costs.