ShipStation Releases New Product Bundles Feature for Merchants

ShipStation has released a new feature called Product Bundles that allows merchants to fulfill, ship and track bundled items more thoroughly on the company’s platform.

Doing so allows merchants to offer more deals and discounts to their customers, increasing their average order values and driving more sales, the provider of a cloud-based eCommerce shipping solution said in a Thursday (Aug. 10) press release.

“At ShipStation, we aim to help merchants be as efficient and profitable as possible, and the ability to seamlessly manage product bundles is critical to their fulfillment strategies and sales goals,” Albert Ko, CEO of Auctane, the parent company of ShipStation, said in the release. “This new feature alleviates the manual tasks associated with bundling products by allowing merchants to pick, fulfill and track inventory within their bundled offers.”

The Product Bundles feature is available for North American ShipStation merchants subscribing to Gold, Platinum, Enterprise and High-Volume plans, according to the release.

Merchants can define the individual items and quantities that make up their bundle offerings, improve order fulfillment efficiency, and make it easier to pick, scan and verify the items being shipped when their bundles include these components featured on their packing lists, the release said.

“We’ve received numerous requests from ShipStation merchants for this feature,” Ko said in the release. “Product Bundles can help merchants save time, boost sales and enhance their fulfillment processes.”

New tools and platforms that can streamline and digitize shipping and logistics processes, while providing better service to vendors and partners, are increasingly capturing the growing white space opportunities in the shipping and freight industry.

Next-generation platforms and solutions are taking the lead in organizing and distilling data into simple, interpretable dashboards that can give shippers and carriers a competitive edge, Cargobot CEO and Co-founder Fernando Correa told PYMNTS in an interview posted in June.

“With data, you can organize prediction rates and capacity, simplifying completely fragmented information across a massive volume of companies and providing different services to different operators and shippers based on their needs,” Correa said at the time.