eCommerce Tech Platform Shogun Lands $67.5M

Shogun, an online shopping tech platform that aims to democratize headless commerce, has notched $67.5 million in an Insight Partners-led Series C round. The round, which brings the firm’s overall funding to $114.5 million, also saw the participation of VMG Partners, Accel and Initialized Capital, according to a Wednesday (June 30) announcement.

Shogun offers Page Builder, which is for Shopify merchants, and Shogun Frontend, which is a headless commerce offering. The company plans to harness the newest infusion to keep speeding product build-out for Shogun Frontend with “a mission to enable more brands to realize the benefits of headless commerce,” according to an announcement.

Moreover, the firm says the infusion will be harnessed to quickly grow “go-to-market efforts” throughout sales and marketing to satisfy increasing demand.

“We’re continuing to see tremendous interest in headless commerce. In 2020, 61 percent of online retailers said they are leveraging it or intend to leverage it, and that number is rising,” Shogun CEO Finbarr Taylor said in the announcement.

In recent times, Shogun rolled out headless commerce storefronts for Nomad, OneBlade and Groove Life, among other brands.

“Shogun is well positioned to make flexible frontends accessible to brands in a whole new way, and we’re excited to be a partner in this journey,” Matt Gatto, managing director at Insight Ventures, said in the announcement.

As PYMNTS previously reported, Shogun has made a technology that enables leading-edge eCommerce technology typically reserved for larger firms. It integrates on top of platforms such as Shopify, Salesforce Commerce Cloud, Magento and BigCommerce.

“We’ve seen a lot of businesses where they didn’t have any online presence, starting up, getting online and making sales in a very short period of time. And we were very keen on enabling those kinds of people because our tools are designed for marketers, agencies and other non-technical people to tell the stories that they need to tell,” Taylor previously told PYMNTS.