Shopify Acquires Checkout Blocks to Help Merchants Customize Checkout

Shopify has acquired Checkout Blocks, a company offering a no-code solution that lets Shopify merchants customize their checkout.

Checkout Blocks founder Gil Greenberg announced the move in a Monday (June 6) post on X, saying that more than 850 Shopify Plus merchants have used the company’s solution to customize their checkout and that, as of Monday, the company is making its Starter plan free for all Shopify Plus merchants.

“From day one, our goal was to help as many Shopify merchants as possible to customize their checkouts,” Greenberg said in the post. “This acquisition allows us to succeed on an even bigger scale. What does this mean for Checkout Blocks? Only good changes ahead!”

A Shopify spokesperson confirmed the acquisition in a statement to TechCruch, saying, “Checkout Blocks is a highly talented team and has built a world-class product that enables merchants to unlock customized extensibility. We are thrilled to welcome them to Shopify and continue building our mission to make commerce better for everyone.”

Checkout Blocks debuted on Shopify in September 2022 and is considered to be one of the most popular checkout apps on the platform, according to the report.

The company’s app enables Shopify Plus merchants to add new fields to collect additional data or show new information to their customers, control how delivery and payment options are displayed, and design fully branded checkouts, according to the Checkout Blocks website.

PYMNTS Intelligence has found that the checkout experience is decisive in building customer loyalty, with 91% of eTailers’ customers saying that a satisfying checkout experience has a substantive impact on their willingness to shop with the merchant again.

Consumers expect several specific features that facilitate smooth eCommerce checkouts, including payment method choice and order confirmation, and feel less satisfied when any are missing, according to “Building a Better Online Checkout Experience: The Key Features That Matter to Customers,” a PYMNTS Intelligence and Checkout.com collaboration.

As for Shopify, it is taking offering such as the option to pay in installments “from our core online business and adding them to offline,” unifying the digital and physical experience, Shopify Chief Financial Officer Jeff Hoffmeister said May 8 during the company’s quarterly earnings call.