LTK Begins Video-First Transformation of Platform for Creators, Businesses

LTK, a platform for creators and their businesses, is transforming its app to be video-first.

As part of this transformation, LTK has added a new shoppable video feed called Full-Screen Continuous Video and a new content guide called Daily Drops, the company said in a Wednesday (July 24) press release.

“Video is critical for creators, and by transforming the LTK app into a video-first platform, LTK is helping our creators earn more by directly catering to shoppers’ preferences,” Kit Ulrich, general manager of LTK’s Creator Shopping Platform, said in the release.

Videos are the most engaging content on the LTK platform, according to the release. Video posts gain double the sales, drive 64% more click-outs to retailers’ sites and apps to shop, and add 46% to creators’ earnings.

The new Full-Screen Continuous Video feature is a fully immersive and shoppable video feed, the release said. It showcases all a creator’s videos back-to-back for continuous viewing and is designed to engage viewers and deepen the creator’s relationship with the community. This feature is available globally.

The new Daily Drops feature is a dedicated section on the LTK shopping app home screen that makes it easy for shoppers to find and view shoppable video content that has been published by creators they follow within the past 24 hours, per the release. This feature will be rolled out in the coming weeks.

“With the introduction of Full-Screen Continuous Video and Daily Drops, we are making the LTK app a more immersive and entertaining shopping experience to discover, watch and shop creators’ content,” Ulrich said in the release.

These new features join several others added by LTK in recent months.

In June, the company added an automatic direct message (DM) tool called LTK DM that makes it easier for creators to share the shopping details of their Instagram posts with their community.

In April, LTK added longer-format videos, a Products Tab that showcases all the products a creator has posted, in one place, and Link Optimization technology that provides a more efficient app-to-retailer app click-out process.

In March, the company added Shopper Profiles, Comments and Subscribe features designed to foster community engagement.