Skagen Launches Smartwatch: Too Minimalist?

Skagen watches are an homage to its namesake seaside village in Denmark. That’s according to the brand, which adds that its “sense of purpose” related to that little town — where “the North and Baltic Sea meet” — translates to a focus on its modern Danish design, namely a minimalist function through innovation.

As Skagen launches its version of a smartwatch — the new Hagen watch — that minimalist function is both being celebrated and yet also attacked.

Critics say that, though beautiful, the watch has few bells and whistles. The Hagen watch measures steps and sleep patterns, while being connected to your phone for certain notifications.

On the other hand, the Hagen is being revered as an alternative to the Apple Watch, which some say is too flashy, too boxy and even too heavy.

The smartwatch costs $195–$215, depending on the band color and texture (leather or metal mesh). The battery is one of the most impressive features, lasting four to six months, with an easy swap-out ability through the back of the face. Made of titanium, it’s light and only has three buttons on the side. The inner sub-dial on the eastern side of the face displays steps, sending the data to the iOS or Android app.

This watch, by the way, is appearing in the midst of high competition for your wrist. Past the Apple Watch and Fitbit, Microsoft snapped its Band from its online shelves. What’s more, there are no details as to a plan to make any new versions. On top of that, the Band Software Development Kit has also disappeared from the Microsoft site.

As for the Skagen Hagen, while the price point seems easy, some say the price point reflects the features you’d get with a Fitbit or other basic smartwatch.

Want to know your steps and the time? It could be a great deal.

Want to text your buddy back? That’s not so minimalist.