Salsify Acquires SKUvantage for Australian Expansion

Commerce experience management platform Salsify announced on Wednesday (Oct. 20) that it has acquired Australia-based SKUvantage, which offers products and services to help retailers, distributors and manufacturers improve their digital product content.

The deal means Salsify brands will be linked directly to the biggest retailers in Australia through the SKUvantage product content network, enabling product experience management through eCommerce. IBISWorld recently reported that online grocery shopping in Australia has grown 90% in the last two years.

“Many of Salsify’s customers are either already global or aspire to be,” said Jason Purcell, co-founder and CEO of Salsify, in the joint announcement. “SKUvantage has the largest, most mature, deepest commerce experience network in Australia,” he added, likening the company to Alkemics, another recent acquisition that expanded Salsify’s footprint across Europe.

“Our customers can be assured that we are dedicated to providing an open-world network where they can connect to their consumers without the barriers presented by rent-charging, legacy intermediaries,” Purcell added.

SKUvantage works with more than 200 brands, including almost all of the global brands in Australia. Among the brands shared by Salsify and SKUvantage are Coca-Cola, L’Oreal and Mars. SKUvantage creates photography, imagery and digitally enhanced content for many of its customers; its ability to do this at scale will enhance the offerings available to Salsify’s customers.

“Digital is the driver of commerce growth worldwide, as well as here in Australia, and that is why we are thrilled to join the Salsify team,” said Daniel Roberts, co-founder and CEO of SKUvantage, in the announcement.

“Both companies share a vision for helping brands and retailers win on the digital shelf, and we have spent years creating an open-networked world where they can collaborate seamlessly at both speed and scale,” he continued. “We now join forces to accelerate this journey for our customers, together.”

Related news: Salsify Lands $155M for eCommerce Tech Solutions

Last year, Salsify raised $155 million for product development and global expansion.

Salsify’s CommerceXM platform enables companies to coordinate eCommerce activities “through one technology stack,” including tracking inventories, managing how products are sold across an array of online and other channels, and gauging progress through analytics.