Bulu Strengthens Buyer-Supplier Ties With Portal Relaunch

Bulu, Inc. revealed the relaunch of its online platform to connect buyers and suppliers in the world of retail.

Reports on Monday (Oct. 3) said Bulu relaunched its website, Bulu Marketplace. The site enables the procurement of goods by retailers, like Target and Walgreens, and offers data from published consumer insights aggregated from the distribution of Bulu Box.

Bulu Box is Bulu’s B2C service that allows consumers to sample new products and offer their feedback. That data is used for Bulu Marketplace, the firm’s B2B solution that helps retailers procure goods based on what consumers want.

In a statement, Bulu Cofounder and CEO Paul Jarrett described Marketplace as “LinkedIn for consumer packaged goods.”

“Instead of posting a resume, you’re posting a product proposal verified by consumer insights data,” he said.

The relaunch of Bulu Marketplace adds new features to the portal, including real-time messaging between buyers and suppliers and heightened supplier search capabilities. Bulu added that the site has also worked to improve the user experience by offering faster site speed and a more agile interface.

The company also announced the launch of the Buyer Sample Box, a B2B version of its Bulu Box that enables retail buyers to sample supplier products.

There are other companies that act as matchmaking services for retail buyers and their suppliers. Target, while a client of Bulu Marketplace, has also signed on to use RangeMe, an online platform that streamlines new product discovery between suppliers and retailers.