Square Launches Consumer Booking App for Beauty and Personal Care Services

Square has launched a consumer booking app that provides access to a large beauty and personal care businesses network.

The new Square Go looks to offer convenience to consumers, allowing them to easily search, discover and schedule their beauty and personal care service appointments, the company said in a Tuesday (Aug. 8) press release.

Square Go offers highly-rated independent service providers for consumers to choose from, giving them personalized recommendations based on their own booking patterns, according to the press release. Consumers can receive appointment notifications and manage bookings through the app, as well as confirm, reschedule or cancel appointments.

App Store user CaraCaraNYC said in a review, per the release, “As someone who is constantly managing different appointments, I love having all my appointment info in one place! It was really easy to reschedule an appointment I had for a facial at the last minute when I was out and about. Plus, the design is really cute and super simple to use.”

Square Go is designed to be not just attractive to consumers, but to businesses as well, according to the press release. Square is offering them a professional look with a business profile that can be personalized with relevant information for customers to attract more customers.

Justin Lavalle, owner of J Lava Salon, said in the release that the app has helped increase the visibility of his business, which, in turn, has helped it financially. “Square Go has helped me reach another level of clientele I didn’t know I could,” said Lavalle.

Square Go also solicits verified reviews and feedback following any appointment, the release said. The app has also seen that 30% of consumers are rebooking after seeing a suggestion to do so within the app, and that there has been a 55% decrease in no-shows among Square Go users.

“This launch marks a significant milestone for Square sellers and their customers as we continue investing in software that equips businesses with powerful omnichannel tools,” Square CEO Alyssa Henry said in the release.

Soon, Square Go will expand into additional industries to enable even more sellers and their customers, Henry added.

PYMNTS research has found that the beauty industry is seeing new shifts in how consumers purchase and interact with both service and product offerings.

Online booking, in particular, is now a must, according to “The Digital Transformation of Beauty and Wellness Services,” a PYMNTS and American Express collaboration.