American Express’ New Sync Program Brings Virtual Card On-Demand to U.S. Business Customers

American Express has rolled out its Sync Commercial Partner Program to help improve the workflow between technology organizations that serve businesses in the U.S. and American Express.

The program, launched on Tuesday (July 25), will offer FinTechs and software providers access to a broad range of digital-first business-to-business (B2B) solutions within the platforms partners already use, without having to use or switch between multiple software providers.

“American Express Sync will put more B2B capabilities in the hands of FinTechs and ultimately enable their customers to get more value from the platforms they use to run their businesses,” Todd Manning, vice president on the Global Commercial Services team at American Express, said in a press release emailed to PYMNTS.

With Sync, business and corporate customers like SMB-focused platform operator Melio and cloud-based software provider Centime can easily embed virtual cards into their own expense management, procurement, and other business software solutions using American Express APIs, with the added benefit of ongoing support from a dedicated representative.

“The integration between American Express and Melio will provide small business owners with better control over expenses and payments to suppliers, along with enhanced security that keeps sensitive card details private,” Melio Co-Founder and CEO Matan Bar said.

The U.S. financial services company is also planning to expand B2B payment and data capabilities through APIs over the coming months, and at some point FinTechs will be able to integrate virtual cards that can be added to multiple mobile wallets.

Meanwhile, American Express and Plaid have partnered to enable customers to securely access over 8,000 apps and services powered by Plaid without having to compromise their personal data.

The new API-based integration, launching later this year, promises a more streamlined and secure sign-up experience with financial apps whereby users will not have to disclose their American Express username and password.

“This agreement reflects American Express’ commitment to providing our customers with the security, control and transparency they want when sharing their account data with financial apps of their choosing,” Danielle Cloud, senior vice president of enterprise data governance and platforms at American Express, noted of the collaboration.

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