Synctera Partners With Sincere on Pet Rewards Debit Card

FinTech banking provider Synctera has teamed with pet-focused financial services technology firm Sincere on banking integration support for a cash-back debit card, according to a Wednesday (June 15) press release.

Synctera opened its platform to FinTech builders earlier this year, unveiling a developer toolkit, platform and connections to bank partners, per the release. Synctera’s platform and programs offer core, payments, compliance and fraud services and connects FinTechs with banking partners.

“We are powering the next wave of innovation in the financial technology space,” Synctera Co-founder and CEO Peter Hazlehurstsaid in the press release. “Our goal is to provide FinTech builders with the tools they need to be successful, ensuring they have the resources available to launch a viable product and eliminating the roadblocks that commonly delay or entirely halt worthwhile ideas.”

The Sincere debit card gives so-called pet parents cash back on purchases for their pets at thousands of retail and online stores and veterinarians’ offices. Cardholders can use cash back rewards to provide meals for animals in shelters.

Sincere also has a mobile app, which is available in the Apple App Store and soon on Google Play, with a virtual card and a unique physical card that can be customized to include a photo of members’ pets.

“We know how passionate pet parents are about their relationship with their pet and know that love can produce real benefits,” Robert Yau, founder of Sincere, said in the announcement. “With the help of Synctera, we were able to connect with the right banking partner and access the tools and extensive financial industry experience to launch a product that serves our members’ needs.”

Sincere has a 22,000-member waiting list and is unlocking full access to an initial group of users. The company will continue to add users to the app, with full public access expected before the end of the year.

Related: Synctera Hopes New Tool Will Help FinTechs ‘Liftoff’

In February, Synctera unveiled an update to its Liftoff program, which the company says will help FinTech builders land bank partnership and launch products faster.

Liftoff gives FinTechs a faster path to market without the need for contractual obligations or the due diligence overhead that comes with bespoke banking partnerships, and helps them connect with community banks.