Target Expands Same-Day Delivery, Wedding Registry

One month after Target launched home delivery through grocery delivery firm Shipt in Florida, the retailer is rolling out the service in the Twin Cities.

Consumers will be able to use the delivery service starting March 1, the Star Tribune regional newspaper reported.

Shipt will deliver groceries, electronics and a variety of products from approximately 50 Target stores in the area, and will reach approximately 1.2 million households. The discount retailer is seeking to hire up to 4,000 shoppers and delivery workers as it prepares to launch the service.

“The team is moving remarkably quick,” said John Mulligan, Target’s chief operations officer. “We’re going to be in all the major markets, and we bring a breadth of assortment that is not just food and beverage and grocery. We will have virtually the entire store by the end of the year, so that’s a fantastic advantage.”

The service will first be deployed in the Twin Cities region, which marks a homecoming, of sorts, for Minneapolis, Minnesota-based Target. In February, Target launched the Shipt offering from its brick-and-mortar stores in Tampa and South Florida before expanding to 12 other markets in the state. The delivery service planned to hire more than 3,000 shoppers to fulfill orders there.

Beyond the aforementioned regions, Target aims to roll out same-day delivery to most of its stores before the 2018 holiday season.

Both launches come as a result of Target’s acquisition of Shipt for $550 million in December 2017.

In addition to delivery service for the Twin Cities, the retailer’s integration with Honeyfund went live on Monday (Feb. 12), according to TechCrunch reports. Through the Honeyfund platform, engaged couples can register for cash wedding gifts in addition to home items that can be purchased through Target. But the integration is just part of a partnership, and the report noted Target did not invest in Honeyfund or pay Honeyfund for the service.