Walmart Taps Netflix Duo to Expand Its Multimedia Branded Portfolio

Walmart debuted its exclusive collaboration with The Home Edit Co-Founders Clea Shearer and Joanna Teplin from the Emmy-nominated Netflix series “Get Organized with The Home Edit,” furthering a partnership that launched in October between the retailer and streaming service, according to a Tuesday (Jan. 4) announcement.

In addition to Netflix, Walmart also has partnerships with Gap Home, The Pioneer Woman, Queer Eye, My Texas House and Beautiful by Drew Barrymore, among other brands, the announcement stated.

“Over the last year and a half, Walmart customers have been spending more time in their homes, resulting in a bigger investment in home organization,” said Walmart U.S. Executive Vice President of Home Division Anthony Soohoo in the announcement. “As the home continued to be the primary destination for all things — work, school, meals, fitness and a good night’s sleep — the clutter started piling up and people began seeking organization solutions. In fact, we’ve seen a significant increase in demand for home storage and organization, with specific interest in clear acrylic storage.”

Seven out of 10 Walmart customers say they don’t know where to start when it comes to organizing their homes, according to the announcement. The Home Edit collection is “a comprehensive organization solution that is stylish and functional, with products that are thoughtfully designed to work together in any space, for any purpose.”

The Home Edit collection includes four home organizing starter packs, or “Edits,” which are organization solutions for each room, and a multi-purpose pack that can be used for several areas, the announcement stated. There are also ornament organizers for holiday storage, stackable bins, risers and more.

Walmart and Netflix teamed up in October to bring products celebrating some of the streaming service’s most popular kids’ shows to store shelves across the country in a partnership called the Netflix Hub.

Read more: Walmart Partners With Netflix on New Product Line

Through the Netflix Hub, Walmart shoppers can buy music, apparel, toys and games in Walmart stores and online for popular Netflix shows, including “Stranger Things,” “Nailed It!” and “CoComelon,” and new shows such as “Ada Twist, Scientist” and “Squid Game.”