The Last Transaction: Family Spending Habits Reveal Merchant Opportunities in Retail and Travel

PYMNTS Data Shows Married Parents Driving Retail Trends

PYMNTS Data Shows Married Parents Driving Retail Trends
PYMNTS Data Shows Married Parents Driving Retail Trends
July 24, 2024  |  Retail

Married parents are emerging as the leading demographic for apparel retailers, demonstrating a preference for clothing and accessories purchases compared to other household types, and...

READ MORE >
How Different Households Spend: 3 Big Ideas From ‘The Last Transaction’ Report
How Different Households Spend: 3 Big Ideas From ‘The Last Transaction’ Report
July 22, 2024  |  Consumer Insights

The economic landscape has been particularly turbulent over the past year, and its effects on the behaviors of different kinds of households are becoming increasingly...

READ MORE >