Shoprunner Alipay Partnership Brings eCommerce to Chinese Consumers

ShopRunner announced Thursday (Nov. 6) that it has expanded its E-commerce presence through a new partnership that will connect more U.S. retailers with online shoppers in China.

This partnership with Alipay, China’s leading e-payments providers, bridges the gap for Chinese consumers who want the same shopping experience on U.S. retailers sites as U.S. consumers. It also opens the door for ShopRunner’s U.S. retailer partners — Eddie Bauer, Bergdorf Goodman, Narciso Rodriguez, Neiman Marcus Last Call, and The Limited — to better bring more online traffic from consumers in China.

“The ShopRunner-Alipay strategic partnership solves historic pain points for both Chinese consumers and U.S. retailers. It enables highly-motivated Chinese consumers to shop and buy the same assortment available to U.S. consumers through the retailer’s e-commerce sites and have it reliably shipped to them,” a news release from ShopRunner said. “The partnership provides retailers a channel to serve Chinese consumers using their existing infrastructure and leveraging ShopRunner’s knowledge of both markets. In addition to its proprietary technology.”

This service with a select group of ShopRunner merchants is expected to expand over the coming months, according to ShopRunner. The partnership also combines ShopRunner’s proprietary checkout capabilities on retailers’ E-commerce sites with Alipay’s ePass payment solutions.

“ShopRunner’s ability to drive growth, profitably for our retail partners has increased dramatically this past year with the rapid expansion of our member base as well as the launch of our first cross-border program with Alipay in China,”Scott Thompson, CEO of ShopRunner, said in a news release. “This particular offering will help to eliminate many of the obstacles that have stood between our retail partners and the dynamic China domestic market.”

See Karen Webster’s column predicting this.