Accenture to Acquire Digital Commerce-Focused Firm The Stable

Accenture has agreed to acquire The Stable, a commerce agency that helps consumer brands build and operate digital commerce channels, the company announced Wednesday (July 13).

The Stable also helps brands manage their sales performance with important North American retailers. Accenture said in a press release that it wanted to keep investing in commerce and helping clients grow and stay relevant.

The agreement will see The Stable boosting Accenture Song’s work, particularly the way it can quickly build and operate data-driven digital commerce ecosystems that put sales at the forefront, offering innovative marketing.

Per the release, The Stable offers a suite of omnichannel commerce capabilities which are backed by data and insights to help build strategies for brands. That comes as the global market for digital commerce is estimated to hit $27 trillion by 2027, according to a study conducted by Grand View Research.

“Today, every company is a commerce company,” said Glen Hartman, Accenture Song’s global lead for commerce services. “The B2B and B2C companies that fast-track their commerce transformation across the customers’ entire life journey will grow well into the future.

“By embedding The Stable’s set of talent and capabilities into Accenture Song’s, we will continue to help our clients meet customers where they are, on their terms and reimagine buying and selling experiences.”

Accenture has made other acquisitions as of late, including buying Advocate Networks, a tech consultancy firm which provides business management solutions.

Read more: Accenture Buys Advocate to Add Suite of Business Management Tools

As part of that acquisition, Advocate’s team, headquartered in Norcross, Georgia, joined Accenture’s Technology Strategy and Advisory Team to help clients “define, architect and measure value” for digital and cloud transformations.

The report noted that Advocate’s work includes a suite of services that align tech with business goals, helping companies boost savings and grow. The suite comes with things like strategic advisory, technology business management (TBM)-as-a-service and more.

It also offers accelerators for tools and dashboards for IT value management and services, and boosts insights for Accenture assets such as Accenture Momentum, myConcerto, myDiagnostic and myNav with additional TBM analytics.

For all PYMNTS B2B coverage, subscribe to the daily B2B Newsletter.