Amazon FBA Buyer Thrasio Raises Additional $100 Million

Thrasio, a startup that acquires Amazon FBA brands, closed a Series C funding round with another $100 million investment, bringing its total fundraising to date to $1.35 billion.

“Thrasio’s trajectory and the speed at which it has achieved growth is impressive to say the least, especially how they’ve capitalized on the market changes that have occurred over the last 12 months,” Bill Wafford, the company’s newly-appointed chief financial officer, said in a press release on Friday (April 2).

The consumer goods startup has worked to reimagine omnichannel commerce and consumer products and consolidate and scale companies that sell their goods mainly via Amazon’s Marketplace.

Thrasio has acquired and consolidated over 100 brands and 15,000 products selling on Amazon and is eyeing a public listing in the near future.

“Our management team is formidable,” Carlos Cashman, the startup’s co-founder and co-chief executive officer, said of the company’s future. He said the team is “a seasoned group of experts with tremendous combined experience at acquiring, developing, and growing global consumer brands.”

Thrasio said the brands it works with have more success than others on Amazon. Under Thrasio’s management, the company said, Amazon native brands compete with top household name labels to become “trusted items that consumers turn to for their everyday needs.”

Based in Massachusetts, Thrasio closed a $750 million equity round in February that was almost exclusively funded by existing investors, including Oaktree and Advent. Venture capital has helped companies in the business of buying on the Amazon marketplace grow.

Thrasio Co-Founder and CEO Joshua Silberstein said the company has taken its Amazon-centric business model to buy hot sellers and has made a thriving business by acquiring, optimizing and running Amazon businesses.

“In many ways, Amazon is the most underappreciated company in America,” Silberstein said.

The company said it has so far been profitable since its founding in July 2018. Revenue has roughly doubled every 73 days.