Tinyclues Targets Improving eCommerce Buying Rates

French digital marketing startup Tinyclues has just closed a $5.5 million round of funding led by Alven Capital, with participation from ISAI and Elaia Partners, according to TechCrunch.

Tinyclues promises to make eCommerce marketing more effective; the company attests that it is able to drive at least 30 percent more revenue from its marketing activities than its competitors.

To achieve this, the service starts by syncing with an online retailer’s product catalog, site map and customer database. Tinyclues then monitors activity on the site and gathers key pieces of data, including purchase history, client information, navigation tracking and more. The product then translates that data into usable insights that are applied towards making predictions about future purchases. These then become utilized in targeted email campaigns, mobile notifications and Facebook messaging to consumers.

Some of the most prominent eCommerce retailers in France are already among Tinyclues’ clients, including Fnac, 3Suisses, Vestiaire Collective, Price Minister, Sarenza and more. Now, says TechCrunch, the company has its sights set on international eCommerce sites, which will be facilitated in part by this recent round of funding. There may be a few reasons why Tinyclues is uniquely positioned to do just that.

Automation is one of the key differentiators for Tinyclues; unlike other products that offer similar services, there is no manual entry of “related products” required from retailers to make the product suggestion functionality work. Additionally, the Software-as-a-Service model that Tinyclues employs allows retailers to “dip a toe,” if you will, in applying the software to a small portion of their overall eCommerce site to see how it works before they go all in.

And lastly, with such a low cost of entry and easy way to try out the software, Tinyclues sees that there is virtually no reason for retailers not to try it to see if it can, in fact, drive more sales while streamlining digital workflows.