Flipkart Funds Parenting Startup TinyStep

Online and mobile parenting social network and parenting guide startup TinyStep recently received a $2 million investment from India’s largest eCommerce firm, Flipkart.

The Bangalore-based parenting startup provides expectant parents with pregnancy and childcare information from birth through toddler stages, a space to ask experts questions and a social network to communicate with other new parents. Suhail Abidi, founder of the parenting startup, told TechCrunch that TinyStep’s website sees some 500,000 monthly visitors and has between 25,000 and 30,000 active users on its Android app and mobile website.

While TinyStep’s mobile app is currently only available on devices running Android, the startup is gearing up to launch an iOS-compatible app within the next few weeks. The startup reportedly plans to use Flipkart’s investment to grow its employee base and raise marketing expenditures to grow their user base.

TinyStep is also looking to formalize its monetization to draw more revenue from brands who pay to have a dedicated page in TinyStep’s network. Likewise, the company reportedly plans to increase the amount of original content it generates to bring in new users via content marketing.

Nishant Vernan, head of corporate development at Flipkart, was quoted as saying, “We love this team. They work at an impressive speed, and it’s great to see how well they’re doing. It’s a competitive space with a demanding audience, but the plans look great and TinyStep is sure to do justice to everything they’ve set out to do.”

Flipkart may soon be looking to do some growing of its own. There has been talk in the industry about the possibility of Flipkart going public in the U.S. sometime soon, especially given the recent CEO shakeup. An IPO would be a major move from an Indian company looking to make its mark abroad, although as of now, the possibility of a public debut is only a theory.