Today in Data: Merchants Do More to Keep Subscribers

Today in data, new research shows a number of merchants making it easier for consumers to hold onto their subscriptions.

Data

87%: Share of food and beverage subscription providers offering multiple plans to initial subscribers

79%: Portion of consumers who have a retail membership, subscription or take part in a loyalty program

6 in 10: Number of merchants who let customers pause subscriptions instead of canceling

⅔: Portion of consumers who say they value enjoyment and convenience over pricing when it comes to their subscriptions