Today In Food: Gopuff Gets Into Prepared Meals; Chipotle Eyes Omnichannel Future

Today in restaurant and grocery news: Chipotle saw its digital sales growth slow in its most recent quarter, while Coca-Cola cautioned against “back-to-normal” thinking. Plus, Gopuff announced its new “Gopuff Kitchen” initiative.

Chipotle Turns Its Focus from Digital To Omnichannel

After quarter upon quarter of sky-high eCommerce growth, seeing year-over-year-digital revenues more than double each quarter, Chipotle Mexican Grill saw its digital growth slow dramatically in the second quarter of 2021. Now, the company is shifting to view its digital channel not as an independent driver of revenue, but as the gateway to a connected digital-physical experience.

Gopuff Launches Hot Meal Service Using Mobile Kitchens

The consumer goods and food delivery service Gopuff has expanded into a new sector with the launch of “Gopuff Kitchen,” which brings freshly cooked food to customers. This new service, which was announced on Wednesday (July 21), will use mobile kitchens operating in tandem with the Philadelphia company’s micro-fulfillment centers, allowing customers to order meals alongside any other essentials and have them delivered in minutes for a flat $1.95 fee.

As Sales Soar, Coca-Cola Warns Against Over-Optimism

Coca-Cola’s sales may have risen sharply in its most recent quarter, seeing growth more than double that of competitor PepsiCo, company executives are quick to caution that we are far from out of the COVID-19 woods.

Food Tech Platform C3 Questions Long-Term Viability Of Legacy Restaurants

Since the start of the pandemic, many restaurants have gone omnichannel. Now, Sam Nazarian, CEO of food tech platform C3, predicts that those that have not will struggle to survive in the industry’s omnichannel future.

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