SeatGeek Buys TopTix For $56M

SeatGeek, the mobile ticket platform, announced Tuesday (April 18) it acquired Israeli ticketing software company TopTix for $56 million, the largest acquisition in SeatGeek’s history.

In a press release, the company said the acquisition represents a significant investment in primary ticketing on behalf of SeatGeek as it continues to build the ticketing platform of the future, SeatGeek Open. The acquisition was funded by a new $57 million Series D investment round in SeatGeek led by Glynn Capital, with participation from existing investors Accel, Causeway Media Partners, Haystack Partners, Mousse Partners and Technology Crossover Ventures.

SeatGeek said TopTix brings a modern ticketing platform and a talented engineering team to SeatGeek and has provided the ticketing software for more than 500 institutions. TopTix processes 80 million tickets a year in 16 countries across the globe. Current TopTix clients, which will now be clients of SeatGeek, range from museums and theaters to festivals and sports teams, including well-known organizations such as the Royal Dutch Football Association, Ravinia Festival, and multiple English soccer clubs, SeatGeek said in the press release. With the acquisition, TopTix will power the expansion of SeatGeek Open, SeatGeek’s primary ticketing platform that launched in August 2016. SeatGeek Open enables artists and teams to sell tickets directly within other apps and websites.

“TopTix has by far the best back-end primary ticketing technology in the world, and we humbly believe that at SeatGeek we have created what is easily the best user experience,” said SeatGeek cofounder Jack Groetzinger in a press release. “Combining these two platforms together allows SeatGeek to deliver the most powerful — and only open — ticketing platform in the industry. We’re thrilled to be working with the team from TopTix to continue to build our open ecosystem that is transforming the way people access live events.”