Coinbase Pursues ‘Everything Exchange’ Concept With US Stock Trading Debut

Coinbase now offers stock trading to everyone in the United States, allowing its users to trade stocks and exchange-traded funds (ETFs) alongside the crypto the platform already handled.

This move is part of the company’s Everything Exchange vision in which it aims to encompass all asset classes and build the next generation of markets, Coinbase said in a Tuesday (Feb. 24) blog post.

Coinbase’s new stock trading offering lets users buy, sell and manage stocks and ETFs 24 hours a day, five days a week, according to the post. Users can fund their trades instantly with U.S. dollars and USDC stablecoins.

“We’re starting with the world’s leading equities and plan to expand 24/5 trading to thousands more stocks over the coming months,” Coinbase said in the post. “This spring, Coinbase also plans to broaden stock perpetuals, enabling traders outside the U.S. to get 24/7, capital-efficient exposure to U.S. equities.”

Coinbase also announced in the post that it has partnered with Yahoo Finance to enable users who are researching an asset on Yahoo Finance to execute a trade on Coinbase with one click.

In addition, Yahoo Finance will incorporate real-time information from Coinbase into its site, which offers financial news, data and personal finance tools, according to the post. This integration will make it easier for users to discover and monitor assets, per the post.

“This partnership ensures traders have the resources they need to thrive in an increasingly ‘always-on’ market across asset classes,” Coinbase said in the post.

Coinbase executives said during an October earnings call that the Everything Exchange concept is central to the company’s current narrative. The concept combines three layers of activity: trading, financial services and applications. The strategy aims to attract users through regulated spot and derivatives markets; retain them with financial utilities such as custody, rewards and lending; and provide infrastructure and developer tools for on-chain applications that can expand overall network demand.

During a Feb. 12 earnings call, executives highlighted the platform’s diversification plays.

“The Everything Exchange is working,” Coinbase CEO Brian Armstrong said during the call. “In 2025, we drove all-time highs across our products: Coinbase One subscriptions reached ~1 million, trading volume and market share doubled, and USDC held on platform reached an all-time high.”