Wheely Expands On-Demand Chauffeur Service to New York City

Wheely, a luxury services company that provides chauffeuring and concierge services through its app, has expanded to New York City, according to its website.

The London-headquartered on-demand chauffeur company already operates in London, Paris and Dubai, per the site.

“As a global hub of culture and business, New York City holds a natural place within our global presence,” the company said in its announcement of the expansion. “Designed for the city, passengers can choose from First or Business SUV classes, each offering repeated excellence, discretion and absolute reliability, to meet the rhythm of the great city with quiet assurance.”

Wheely focuses exclusively on business elites and high-net worth individuals and differentiates itself in part by having drivers wear a suit and tie, sign nondisclosure agreements, and complete three days of training inspired by five-star hotels’ hospitality training, Bloomberg reported Monday (March 23), citing its interview with Wheely CEO Anton Chirkunov.

The drivers are independent contractors, and the vehicles are sourced from the drivers or fleet companies, the report said.

Wheely’s expansion to New York City marks its U.S. debut, and the firm plans to expand in North America “significantly over the next five years,” according to the report. The company is eyeing Texas, Washington, D.C., Miami and Palm Beach, per the report.

According to company posts on X, some of Wheely’s latest services added over the past five months include support for private aviation in its automatic flight-tracking feature, which enables users to simply enter the tail number of their flight to have a chauffeur waiting when they land; a gift card that is hand-delivered in a bespoke box and can be redeemed for Wheely services; and a Boarding Pass Scan feature that enables users to simply scan their boarding pass to have the flight details autofilled and have a chauffeur waiting when they arrive.

Rideshare companies Uber and Lyft recently announced their own moves in the luxury space.

Uber announced March 12 that it introduced a new luxury ride experience called Uber Elite that is available on an invite-only basis for customers in Los Angeles and San Francisco. The company said Uber Elite will soon expand to New York City and other U.S. and international cities.

Lyft said in October 2025 that it acquired luxury chauffeuring firm TBR Global Chauffeuring, which operates in more than 3,000 cities in 120 countries.