eDO Taps Visa to Allow AI Agents to Purchase Travel

Travel subscription company eDreams ODIGEO (eDO) is working with Visa to enable AI agents to initiate transactions on its platforms.

The integration enabled by this collaboration will enable general AI interfaces to complete purchases directly on eDO’s eDreams, Opodo, GO Voyages and Travellink travel brands, eDO said in a Friday (July 3) press release.

eDreams ODIGEO Chief Marketing Officer Frédéric Esclapez said in the release that this capability will build on eDO’s existing foundation for “conversational travel.”

“The structural complexity of global travel demands a highly sophisticated execution engine, which we have built through our AI-first approach,” Esclapez said. “Now, by working with Visa to support secure AI agent-initiated transactions, we are unlocking even more possibilities for how people purchase travel.”

To support these transactions, eDO is using Visa’s Trusted Agent Protocol and Agentic Directory to recognize and manage interactions with verified AI agents, while customer banks use Visa Payment Passkey to help ensure each transaction is verified and trusted.

“AI agents are already playing a growing role in how people discover products, but until now, those journeys have often stopped short at the point of payment,” Mathieu Altwegg, head of product and solutions at Visa Europe, said in the release. “What we’re now enabling with partners like eDreams ODIGEO is the ability for those interactions to continue through to purchase — allowing merchants to securely complete those journeys — opening up a new channel through which customers can transact.”

Visa unveiled Agentic Directory on June 10, saying this tool shows agents and merchants that a company has been verified as a legitimate participant in agentic commerce.

The company introduced its Trusted Agent Protocol in October 2025 to facilitate AI shopping by allowing secure communication between merchants and AI agents.

Visa Payment Passkey was introduced in May 2024 to confirm a consumer’s identity and authorize online payments with a facial or fingerprint scan.

Michele Herron, senior vice president and head of North America Value-Added Service at Visa, told PYMNTS CEO Karen Webster in an interview posted in May that the fully autonomous AI shopping agent may still be emerging, but its building blocks are already visible.