PYMNTS Trendscapes Puts Brands at the Center of the Innovation Conversation

Since 2020, PYMNTS has tracked nearly 2 billion data points to understand how consumers and businesses shop, pay, bank, borrow, save, travel, and transact in the digital economy. That dataset powers PYMNTS Trendscapes, a research platform built around 10 longitudinal tracks that benchmark how behavior is changing and why.

And now, brands can sponsor one or multiple reports from each track to become the voice behind the data shaping the future of payments, commerce and the digital economy.

Trendscapes is designed for brands that want to plug into an already-running research engine and activate insights that are ready to go. It’s a faster, cost-effective way for brands to align with data, editorial authority, and audience PYMNTS already delivers—without commissioning a new study from the ground up.

Here’s What Trendscape Sponsors Get

Trendscape sponsorships turn PYMNTS data into a powerful lead generation and brand visibility platform.  Sponsors receive:

A co-branded research report built on PYMNTS’ proprietary trendline data, with their insights embedded into the final narrative

Editorial amplification via PYMNTS TV, newsletters, and digital content that elevates sponsor voice and visibility

Multi-channel activation campaigns across LinkedIn, web, and email to drive reach and lead generation

Full usage rights to activate the content across sales, marketing, and demand gen channels

Trendscapes Tracks the Trendlines; You Provide the Perspective

Each month, PYMNTS publishes new insights across its 10 research tracks. These include:

The Paycheck-to-Paycheck Consumer

GenAI in the Enterprise

Last Transaction: How Consumers Shop and Pay

SMB Credit Economy

BNPL and The Pay Later Economy

Main Street Index

Whole Paycheck: Retail and Consumer Spending

The Uncertainty Report

How the World Does Digital

Z Pulse – Gen Z and Zillennial Trends and Behaviors

New Studies added this quarter include:

Time to Cash – redefining the sales-to-booked revenue process

Director’s Cut – how leaders shape digital strategy from the inside

These aren’t moment-in-time surveys. They’re longitudinal benchmarks built to show real shifts in behavior. Sponsors step into the ongoing narrative and make it their own.

Built by Experts. Activated by Brands. Backed by a PhD-Led Research Team.

Trendscapes is built by the PYMNTS Intelligence team. PhDs in economics, data science, and social science who apply rigor to every survey design, benchmark, and analysis.

For companies looking to own deeper, more custom data assets, PYMNTS continues to deliver bespoke research engagements with exclusive data sets, advanced modeling, and tailored delivery.

But when the goal is to align with credible research already in market and use that platform to elevate your brand—Trendscapes is how to do it.

Let the data speak. And make sure it speaks your language and lead generation strategy.

Contact Scott Paterra at spaterra@pymnts.com to learn more.

PYMNTS Trendscapes.

Data that tracks the trend.

Your insight makes it matter.