Trust Software Debuts B2B Checkout Platform ‘Market’

Marketing payment FinTech Trust Software has rolled out a new B2B checkout platform for the marketing ecosystem called Market, according to a Thursday (Sept. 15) press release.

Trust Software said Market will come with features including immediate payouts, the ability to offer flexible payment terms, streamlined billing and payment-integrated loyalty programs. Market will initially be available exclusively to TikTok marketing partners, who will get access to early features, but it will expand to other partner programs in the future.

Market is designed to help the marketing ecosystem, per the release, including ad platforms, agencies, marketplaces and Software-as-a-Service (SaaS). Businesses will reportedly be able to offer their customers flexible payment terms, quicker payments and the ability to build integrated loyalty platforms to boost sales.

“Having worked with hundreds of adtech and martech businesses during my time at Snap and previously founding a marketing software company, I have a deep understanding of the challenges that these businesses face,” Trust Software CEO and co-founder James Borow said. “Cash flow is key among those challenges because these businesses invest in and deliver work before ever receiving payment, which often comes late.

“Market helps solve these challenges with a checkout experience that offers flexible payment options to end customers and upfront payment to merchants.”

In other news related to B2B payments, Maxio, a billing and revenue management solutions provider, has rolled out a one-stop solution to unify financial operations for SaaS companies.

Read more: Maxio Launches Billing, Financial Operations Solution for SaaS Firms

PYMNTS wrote that by providing a single point of truth for all of a company’s SaaS billing and financial operations, Maxio will help SaaS brands cut down on complexity and data siloes. It will also be able to scale along with fast-growing SaaS companies, adding flexibility.

“With Maxio, SaaS companies don’t have to choose,” Maxio CEO Randy Wootton said in a press release. “Maxio strikes the right balance between agility and complexity at every stage of a company’s growth.”

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